Topic clusters are a great way to organize content creation for your website.
First, you need to identify your core content pillars.
Sit and analyze your website/brand.
What major categories adequately summarise what you are about and the solutions/services you provide?
These categories are your core content pillars.
Next is to build content around each of these pillars.
Do keyword research for each core pillar.
Gather a list of keywords and group them under each pillar.
From the keyword groups, determine your topics.
Then, create content on these topics to cover each keyword group.
The goal here is to create enough content that sufficiently covers each core pillar.
Internal linking is where it all makes sense.
Use internal links to connect content under the same core pillar.
Also, link from core pillar to core pillar. This can be from the site-wide navigational menu.
Result: Your website ranks for a variety of keywords.
Topic clusters improve your website coverage on topics in your niche and your brand begins to get perceived/recognized as an authority.
