If you work for a fashion e-commerce brand, here are 4 actionable tips you can work on right now:
1. Make sure your website is Mobile-Friendly!
According to a 2024 Forbes Mobile E-Commerce Statistics, 91% of people make online purchases using their smartphone.
Mobile-friendly here means:
- – Your pages should load quickly
- – Remove unnecessary pop-ups that cover the whole screen or are hard to close.
- – Have a neat and well-organized navigation that makes all your categories and products very easy to find and easy to shop.
- – Your CTA buttons must stand out and are not too small to tap.
- – The texts are easy to read and you have nice-looking, clear fonts.
Once again, test and make sure your site works well on mobile. This cannot be overemphasized.
2. Optimize your Category and Product Pages with relevant keywords.
This means:
- – Patiently do keyword research to know the appropriate keywords to include on your pages’ content.
- – Focus on long-tail keywords with more than 3 keywords for your product pages.
- – The more specific and descriptive you are, the better.
- – CPC is also an important metric to look at when doing keyword research.
- – If a keyword has a high CPC, it’s a valuable keyword for conversion and advertisers are willing to bid high to rank for it.
- – With these insights in mind, take your time to write the page titles, meta descriptions, product descriptions, headings, etc.
3. Make sure your pictures are high-quality.
- – Visuals are key to your audience. Let your images show that you invested money and intentionality into them to ensure they come out well.
- – However, beware of large image files and use compression tools.
4. Blog. Blog. Blog.
- – Content marketing is key!
- – Publish valuable content around fashion topics. Jump on trends. Show behind the scenes. Curate helpful stuff.
- – Use the content to drive relevant leads to your product pages
- – Besides blogs, have a thriving social media.
- – SEO is not an island. Use social media to send traffic to your website too.
- – Share and post about your products and hot deals.
Bonus tip: Partnerships!
If you have the budget, partner with influencers and fashion bloggers to increase awareness and engagement around your brand while equally getting backlinks to your website.
Happy SEO-ing!
